Recorded Webinar (October 4, 2017 12:00 PM- 1:00 PM EST)
Marketing your Practice On-Line: Social Media and Beyond
Featuring: Helene Sobin, MBA and Rebecca Sachs, PhD, ABPP
Ms. Helene Sobin is a highly accomplished marketing and business strategist. She draws upon over 20 years of experience working in the health care industry. Ms. Sobin offers strategic practice building support for health care professionals, specializing in helping clinicians and physicians attract new clients and optimize their businesses. With a keen understanding of the unique challenges in marketing mental health services, Ms. Sobin offers tailored solutions for personal branding, social media, website design, and business practices. Ms. Sobin earned her MBA at Northwestern University’s Kellogg Graduate School of Management and her BA from the University of Michigan. She shares her expertise at various conferences including the Anxiety and Depression Association of America (ADAA) and the Association for Behavioral and Cognitive Therapies (ABCT).
Dr. Rebecca Sachs, PhD ABPP, is a clinical psychologist specializing in the assessment and treatment of individuals on the Autism spectrum who also experience difficult co-occurring disorders, such as Obsessive Compulsive Disorder (OCD) and severe anxiety. Dr. Sachs is board certified in Cognitive- Behavioral Therapy and brings warmth, sensitivity, and a strong sense of humor to her work as a licensed clinical psychologist. As a member of Spectrum Services, Dr. Sachs maintains a private practice there in New York City. She was recognized as a rising star by the Anxiety and Depression Association of America (ADAA), receiving their Career Development Leadership Program Award in 2015. She received her Bachelor’s degree, and PhD from New York University and Hofstra University, respectively, and completed a postdoctoral fellowship at the University of Miami.
Ms. Sobin and Ms. Sachs will share insights on the importance of creating an online brand and presence, as well as strategies on how to effectively market your practice on-line.
Although social media can be an important component to promoting your practice, without a good brand identity and on-line presence it can be difficult to break through the clutter.
Learn about important actions you can take to strengthen your brand, clarify your message, and claim on-line profiles such as healthgrades, google my business, and yelp.
Ms. Sobin offers practice-building advice to mental health professionals and physicians throughout the country, providing her clients with customized marketing strategies that attract new patients and increase profitability.
Dr. Sachs will describe her process in developing a strong brand with a clear target audience, with a consideration in balancing privacy, credibility, professionalism and personal style. She will discuss how she has used Twitter, Facebook and other online tools to enhance her reputation and increase referrals. We will review various social media channels, including LinkedIn, Facebook. Twitter and Instagram, and provide suggestions about which might be most relevant for clinicians.
At the end of this session, participants will be able to:
• Generate a brand identity for your clinical practice and understand how to use on-line profiles to articulate this identity
• Have the tools to create and manage more effective social media profiles
• Determine which social media channels will be most effective for your practice, and evaluate how that may change over time
Learning Level: Introductory
Please note that this webinar is not eligible for CEs.